Beyond Connections
It’s never easy to step back from something you’ve been building with passion. But sometimes, the right move isn’t to keep pushing forward, it’s to pause, reflect, and ask yourself if you are on the right path.. That’s what we did with Connections.
We went head first into development, just like an indie dev would. That’s how Connections started. We had an idea, we built it, and we shipped it. It wasn’t a bad strategy at all, but as we kept building, we realized it wasn’t the right one for the kind of company we wanted to create. We are part of the Antler Cohort in Copenhagen trying to build a VC-backed startup, and Connections just didn’t fit.
In the beginning, we talked to a lot of people who looked like us, peers who go to conferences and networking events. Everyone loved the idea, and that gave us confidence. But when we shifted our focus to professionals in sales, marketing, and startups, the people who would actually pay for a tool like this, we made the pivot without doing proper research. And it turned out that these professionals already live inside CRM tools, and the competition in that space is far stronger than we expected.
That said, we did a few things right. We iterated quickly, building Connections Voice and a web version in days. We shipped things we could test and validate, and the feedback we received was valuable. We also poured a lot of passion into the project, and that’s something we’ll carry with us into whatever comes next. Most importantly, we learned that we need to speak to a lot more people before going into hardcore development mode, and that every MVP or experiment should come with clear expectations of what we’re trying to learn.
Connections itself isn’t disappearing. It’s still a great place to see your contacts, remember when you connected, and add notes and tags. It will remain available on the App Store, but from now on it will live as a side project rather than our main focus.